From Brands To Customer Journeys
Anna Nowakowski started in corporate marketing, earned a Master of Science in Marketing & Electronic Business and built brands from the inside. Then she became an entrepreneur — and building, operating and successfully selling her own hospitality businesses changed how she sees every business.
Running her own businesses meant living the entire customer journey every day: the bookings and enquiries, the expectations of guests, the processes behind the scenes, the digital tools that helped — and the ones that didn't. She saw first-hand how a slow reply, a complicated booking or a missed follow-up turns directly into lost revenue.
That experience is the foundation of MARKA: brand thinking and emotional intelligence, combined with an operator's understanding of how customers, processes and revenue really connect.