I started marka because most brands are seen, but very few are felt. This is the story of why I build experiences instead of just campaigns — and who they're for.
My journey into branding, marketing, and business building began with a deep curiosity about what makes people connect with brands, places, and experiences.
I completed my Bachelor's degree at the Friedrich-Alexander University in Nuremberg, Germany. During my studies, I spent two semesters abroad in Buenos Aires, Argentina, where I gained valuable international experience and a broader perspective on business, culture, and communication.
Alongside my studies, I worked at Siemens in Erlangen, gaining early insights into the structures and processes of one of Germany's leading global technology companies. It strengthened my interest in business strategy, innovation, and organizational excellence.
After graduating, I joined LANXESS, a subsidiary of the Bayer Group, where I gained my first professional experience in marketing. An international corporate environment gave me a solid foundation in strategic marketing, brand communication, and business development — and it was here that I realized I wanted to deepen my expertise in the field.
I went on to earn a Master of Science in Marketing and Electronic Business from the University of Vienna. Afterwards, I joined Eleven Team Sports, supporting the brand development of Eleven Running in Berlin — working at the intersection of branding, marketing strategy, customer experience, and business growth.
Driven by an entrepreneurial mindset, I eventually founded my own restaurant — building it from the ground up, from concept and branding to customer experience, operations, marketing, and growth. Shortly after, I launched a cocktail bar, applying the same principles of brand building and guest experience. Both businesses were successfully sold at the end of 2024.
In 2025, I relocated to Abu Dhabi, where I began supporting brands across hospitality, food & beverage, retail, and service — helping them strengthen their positioning, improve customer experiences, increase visibility, and create sustainable growth.
These experiences ultimately led to the creation of marka.
Today, marka combines brand strategy, customer experience design, digital visibility, marketing systems, AI-powered business solutions, and operational efficiency. My work is guided by one simple belief:
People may forget what you said. They may forget what you did. But they will never forget how you made them feel.
At marka, we build brands, businesses, and experiences that are felt.
From corporate marketing in Germany and Vienna to founding and selling her own hospitality businesses, Anna leads marka Experience from Abu Dhabi — combining brand strategy, customer experience, digital visibility and growth into one practice, so the feeling and the figures finally point the same way.