We help businesses get found, convert more customers and eliminate friction across the entire customer journey — from Google and ChatGPT to websites, enquiries, bookings and follow-ups.
MARKA analyzes the entire digital customer journey — from how customers discover a business through Google, ChatGPT, AI search, social media or recommendations, to what happens on the website, how they enquire, book or buy, how those enquiries are handled and how they are followed up.
We find the friction, the lost leads, the manual work and the lost revenue — then solve it with better digital experiences, AI, automation and intelligent processes. AI is not the product. Neither is a website. The product is a customer journey that works.
Every touchpoint between a first search and a returning customer. Websites, SEO, AI and automation are our tools — never the point.
Most businesses don't lose customers because of their product. They lose them in the gaps — between a search and a website, an enquiry and a reply, a first visit and a second.
Not one channel. Not one tool. Every moment between first search and loyal customer.
Four pillars, one goal: less friction, better experiences, more revenue. Each pillar answers a simple question — how customers find you, what they experience, where they drop off and what can be simplified or automated.
Analyze and optimize how customers discover, experience and interact with your business.
Customer Journey MappingExperience AuditsTouchpoint AnalysisConversion BarriersBooking & Enquiry JourneysCustomer CommunicationFriction AnalysisOptimize every digital touchpoint so customers can understand, trust, enquire, book and buy more easily. Websites are not a standalone product — they are one part of the journey.
WebsitesLanding PagesConversion OptimizationBooking JourneysEnquiry FormsWhatsApp JourneysLead CaptureDigital Customer ExperienceGet discovered wherever customers search today — on Google, in Maps, and in the answers of ChatGPT and AI search.
SEOLocal SEOGEO / Generative Engine OptimizationGoogle BusinessChatGPT VisibilityAI Search VisibilityStructured ContentEntity SignalsReviews & AuthorityContent ArchitectureOptimize and automate what happens behind the customer journey — faster responses, fewer lost leads, less manual work. AI is used where it improves the experience or the operation, never for technology's sake.
WhatsApp AutomationAI AssistantsLead QualificationAutomated Follow-upsCRM IntegrationBooking SystemsDigital FormsAI Customer CommunicationInternal WorkflowsBefore we build, automate or optimize anything, we look at your business the way your customers do — end to end. The Experience Audit shows exactly where customers, leads, time and revenue are being lost, and what to fix first.
Anna Nowakowski combines a corporate marketing background and a Master of Science in Marketing & Electronic Business with something most consultants don't have: she built, ran and successfully sold her own hospitality businesses.
She knows customer journeys from the inside — the bookings, the enquiries, the expectations, the processes and how directly each one shows up in revenue.
Read Anna's story →
Start with a MARKA Experience Audit and find out where friction is costing you leads, time and revenue — and what to fix first.